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Workshop Wednesday

October 26, 2026

Karen Peterson
Karen Peterson
Regional Marketing Manager, Western WA
Windermere Services Company

*SQFT = Total Combined Square Feet

No Properties

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No Properties

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BED
BATH
SQFT*
$/SQFT
LOT SQFT
$/LOT SQFT
LIST PRICE
SOLD PRICE
% LIST $
 

No Data

Home Averages

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BEDS
BATHS
SQFT*
LOT SQFT
DAYS ON MARKET
$/SQFT
$/LOT SQFT
*SQFT = Total Combined Square Feet

Pricing

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Trend line based on sold and pending listings only

No Data

Trend line based on sold listings only
*SQFT = Total Combined Square Feet

Approximate Market Value:

Net Proceeds
All prices are estimates
phone
MOBILE
phone
OFFICE
domain
1151 Fairview Ave North
Suite 105
Seattle, WA 98109
Karen Peterson
Karen Peterson
Windermere Services Company
Regional Marketing Manager, Western WA
Marketing Manager
phone
MOBILE
phone
OFFICE
domain
1151 Fairview Ave North
Suite 105
Seattle, WA 98109
CONTACT ME
Karen Peterson
Windermere Services Company
Regional Marketing Manager, Western WA
Marketing Manager
CONTACT ME
phone
MOBILE
phone
OFFICE
domain
1151 Fairview Ave North
Suite 105
Seattle, WA 98109

Why Windermere?

Why Windermere?

It’s about relationships.

In 1972, John Jacobi set out to change the real estate industry by putting relationships before sales quotas, with an emphasis on service to our clients and our community. Over 50 years, this mission has helped grow Windermere into one of the largest independent real estate companies in the nation, with more than 300 offices and more than 6,000 agents throughout the Western U.S. and Mexico.

While the real estate industry has changed substantially over the years, our core values of relationships, community, collaboration, and professionalism have remained central to how we do business, and will continue to do so for years to come.

 

Exceptional Service

Unsurpassed Integrity

A strict code of ethics

Locally owned and operated offices

Neighborhood Knowledge

Market Expertise

Premium Tools and Services

Giving back to our communities

Extended Family

Extended Family

Whether you are moving across the street or across the region, the Windermere network of offices is poised to help you make the right move.

In addition to our local expertise, we are happy to providing details on housing, community profiles and statistics for the area in which you are moving. We’ll even refer a qualified agent to you that can assist with your new home search anywhere in the world.

 

300+ Ofices

More than 6,000 agents

Complete coverage throughout the western U.S and Mexico

Largest Regional real estate company in the U.S

Commitment to

Community

Commitment to

Community

Windermere understands the importance of giving back to our community. Enriching the neighborhoods in which we live and work is an integral part of how we do business.

The Windermere Foundation

❱ We donate a portion of our commission from every transaction to benefit the Windermere Foundation.

❱ Since 1989, the Foundation has collected and contributed over $60 million.

❱ Assistance is provided to non-profit agencies dedicated to helping homeless and low-income families in our community.

Windermere Community Service Day

❱ Since 1984, Windermere agents have dedicated an annual day of work to those in need.

❱ These hands-on projects benefit a wide variety of community-based organizations.

❱ Projects have included maintenance at a senior center, construction of a children’s playground and sorting duties at a food bank.

❱ I am pleased to be a part of such an important mission. It’s just the right thing to do.

Setting the Standard

How I Help

Sell Your Home

How I Help

Sell your home

Helping to find a buyer for your home is only one facet of my job. Below is an overview of my services and how they benefit you.

My Serivces

❱ Explain basic real estate principles and paperwork

❱ Do a Comparative Market Analysis (CMA) to help determine your home’s value

❱ Help determine the right selling price

❱ Assist you in preparing your home for sale

❱ Market your home to buyers and other agents

❱ List your home on Realtor.com, Windermere.com and other real estate websites

❱ Keep you up-to-date on current market activity, as well as comments from potential buyers and agents about your home

❱ Assist you with the purchase and sale agreement

❱ Negotiate with buyers and their agents on your behalf

❱ Track contigencies and ensure contract deadlines are met

❱ Work with escrow company to ensure all documents are in order and on time

Your Benefits

❱ Be more likely to get the highest return on your investment

❱ Decrease your days on market

❱ Understand all the terms, processes and paperwork involved

❱ Have exposure to more buyers and agents with qualified buyers

❱ Have current market information to make informed decisions

❱ Have a skilled negotiator on your side

❱ Have peace of mind that the details are being handled

Pricing Your Property

Pricing Your Property

The market value of your home is what buyers are willing to pay in today’s market conditions. My job is to help you set the right price from the start, and to position your property so it stands out in the market.

Dangers of Pricing Above Market Value:

❱ True target buyers may not see your property because it’s listed out of their price range.

❱ Buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.

❱ It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.

Here's how i will price and position your property for the highest return:

❱ Analyze current market conditions and sales prices of comparable properties.

❱ Discuss your goals and needs.

❱ Advise you about ways to make your property more attractive to buyers.

❱ Create a comprehensive marketing plan targeting the most likely buyers.

❱ Market your property to other agents, and get their feedback on its price and presentation.

❱ Keep you up-to-date on sales activity and market conditions.

Timing the Market

Timing the Market

A commonly asked question is, “Is there a best time to put your home on the market?” The answer is “Yes.” The best time to market your home is exactly when you are ready.

What is important is to have a good game plan and time for preparation. When you are ready, I will be there to assist you with information that will help you get the greatest return on your investment.

Let’s talk about your personal goals and current market conditions to determine when the time is right for you.

 

I will

Determine How Much Your Home is Worth

Provide Information on Market Conditions

Prepare your home for showings and for selling

Listing Your Home

Listing Your Home

Uploading photos and detailed information about your home quickly and accurately is an important part of getting it sold.

Once you have listed your property, we will immediately upload photos and information about your home on the Multiple Listing Service (MLS). Within minutes, every real estate agent in the system will know that your property is on the market.

Simultaneously, your property will be listed on Windermere.com, which receives more than one million page views every month. Windermere listings are also accessible through top real estate sites such as Realtor.com®, Zillow and Trulia.

Marketing

Flyers and Signage

Marketing

Flyers and Signage

Selling your property means the careful orchestration of advertising, marketing and public relations. My goal is to reach precisely the right target audience through key local and national contacts.

One way to achieve this goal is to pique interest with the full-color marketing materials I use to showcase your home. Whether I am presenting your information in a postcard mailing to the neighborhood or in an informative flyer, each piece will exude quality and professionalism.

Another way is to display a Windermere yard sign, which for over four decades has become synonymous with quality listings. 32% percent of buyers say yard signs are among the information sources they use during their home search.*

What better way to tell the story of your home?

* National Association of REALTORS® 2025 Profile of Home Buyers and Sellers

Professional

Photography

Professional

Photography

The old adage says, “A picture is worth a thousand words.” There is a reason that some adages become old … because they are so true.

The share of home buyers who used the Internet to search for a home remained at 100% for the second year. Of those viewers, 81 percent found listing photos to be very useful, 77 percent valued detailed property information, and 57 percent appreciated floor plans.*

In order to make the best first impression, we display only professional photography that will appeal to as many buyers as possible.

Professional photographers have the lighting, equipment, and know-how to showcase your home’s most flattering aspects.

This helps your home stand out from the competition, increasing buyer interest and potentially your final sales price.

* National Association of REALTORS® 2025 Profile of Home Buyers and Sellers

Marketing

Your Home Online

Marketing

Your Home Online

Simply put, the more buyers you can attract, the better chance you have to sell your home. According to a national survey,* 100 percent of home buyers use the Internet to search for homes, which is why it’s crucial to have an effective online marketing strategy when you sell. Here’s what I offer:

My access to the Multiple Listing Service means I can guarantee maximum exposure for your home. By posting it to the MLS, it will also appear on all other major participating brokerage sites in your area, as well as Windermere.com. Windermere’s listings also appear on Realtor.com®, Zillow, and Trulia, which attract a combined total of approximately 330 million home buyers every month.

Your home is your most treasured asset. Don’t miss out on this crucial opportunity to reach buyers in your community, and beyond.

* National Association of REALTORS® 2025 Profile of Home Buyers and Sellers

Windermere.com

Let the power of Windermere.com and the latest online technology work for you to get your home sold quickly.

WINDERMERE.COM HAS:

›   Online collaboration with your Windermere agent

›   On average one million monthly visits

›   On average 500,000 property listings

›   Information about every MLS listing available in your area

›   Enhanced search capabilities and image viewer

›   A “save your favorite” feature

›   RSS feeds of new listings that match your search criteria

›   Open House search

›   Featured “Showcase” and “Premier” homes on the home page

›   Share tools for email and social media

YOU CAN ALSO USE OUR WEBSITE TO:

›   Better understand the buying and selling process

›   Read the Windermere blog

›   Get economic updates from Windermere’s Chief Economist

›   Use the mortgage calculator

›   Search for agents and offices

Controlled Access

Controlled Access

Easy access for buyers to see the interior of your home increases marketability and shortens market time. For added security, we use mobile activated key boxes to provide access to your home, offering you peace of mind.

 

Benefits

Control Times people are allowed in

Control who is allowed in

Track agents as they show the home

Immediate feedback from agents who have shown the home

Open Houses

Open Houses

One powerful way to create traffic and exposure for your home is by holding open houses. 48 percent of buyers describe open houses as an important information source when looking for a home.*

The more people that see your home, the faster it will likely sell, and open houses help achieve that goal. They also allow me to answer any questions about the home or neighborhood while I’m face-to-face with potential buyers. Neighbors also love to attend open houses, which can lead to increased word of mouth and greater exposure.

Furthermore, open houses allow me to hear feedback directly from buyers and agents, which can be valuable in gauging interest and addressing concerns for future showings. All in all, open houses are an important tool in getting your home sold quickly and at the best price.

* National Association of REALTORS® 2025 Profile of Home Buyers and Sellers

 

Benefits

You choose the timing

Agent is present the entire time

Greater exposure for your home

Opportunity to answer the buyer questions

Creates neighborhood “buzz”

gather valuable feedback

Keeping you Informed

Keeping You Informed

Good communication is key to a successful working relationship.

I am committed to keeping you up-to date on the events surrounding the sale of your home. This will enable you to make informed, timely decisions based on the continuing flow of information.

 

You can expect

Market Activity updates

Feedback from agents that tour your property

Information from agents working with qualified buyers

Open house attendee feedback

Guiding You Through

The Inspection

Guiding You Through

The Inspection

Home inspections are a critical part of the home buying and selling process.

Inspections take the mystery out of selling your home and may make it easier for prospective buyers to imagine themselves living there. By making repairs and disclosing the home’s condition to a prospective buyer before negotiations begin, you can create an atmosphere of good faith and instill confidence about your home's condition. This, in turn, may help sell your home faster and at a higher price.

A home inspection benefits all parties involved by providing insight into the condition of the home, thereby helping to reduce the overall listing time of your property.

 

I can help you

Find a reputable inspector and home repair contractors

Prepare for when unknown problems are discovered

Review inspection options

Negotiate fair and appropriate solutions if necessary

Considerations for

Title Review

Considerations for

Title Review

In order to properly prepare your home to go on the market, we will order a title report from a reputable title company.

A buyer has the future in mind when they buy a house, but with homeownership comes the need to protect the property against the past as well. A title report will provide peace of mind for all parties involved.

 

Title Reviews Disclose

Unforseen liens or judgements

Boundary disputes

Unresolved title issues

Covenants, Conditions, and restrictions (CC&Rs), and easements

The Path to Closing

The Path to Closing

Once a buyer and seller have agreed to the details of a home sale, there’s one final piece—the closing.

“Closing” is when you and the buyer sign all the paperwork and pay your share of the settlement fees, and the documents are recorded. Settlement obligations vary widely due to specific contract language, local laws and customs. My job is to manage those complex details to make it as easy as possible for you.

 

I Will

Coordinate with closing service providers

Work with the escrow company

help facilitate a timely closing

Guide you through the process

Provide Timely Updates

How Do Realtors® Help Sellers?

How Do Realtors® Help Sellers?

Price

Repairs & Upgrades

Safety

Marketing

Contracts

Communication

Negotiation

Market Preparation Guide

Market Preparation Guide

Properly preparing your home for sale is one of the best ways to make a favorable impression that will help it sell more quickly and for the best price. I can help you stage your home or refer you to an accredited staging professional. But there are a lot of things you can do yourself, both before and during showings, to improve its appeal.

Before Showings

❱ Turn on all interior lights, even during the day, and exterior lights at night.

❱ Make the temperature comfortable—approximately 68 degrees.

❱ Keep pets in a separate area, and change litter boxes daily.

❱ Put money and other valuables out of sight.

❱ Keep curtains, drapes and shades open.

❱ Open all doors inside the home, except closets.

During Showings

❱ A buyer will likely spend more time previewing your home if you’re not there.

❱ If you can’t leave the home, try to stay out of the way, and keep children quiet and out of the way.

❱ Don’t precede or follow potential buyers through your home.

❱ Let the sales associate show and sell your home.

Here’s a checklist to help you identify areas in your home that may need improvement in order to make the best impression on potential buyers.

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Information used to prepare this report has been obtained from multiple sources, including: MLS records of pending listings and recent sales; public records; and the current owner(s) of the subject property. The broker preparing this report has not independently verified the accuracy or completeness of any information obtained from sources reasonably believed by the broker to be reliable.