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Selling Guide

Chelsea Zupan
Chelsea Zupan
Broker
License: 200903060
Windermere / Van Vleet & Associates, Inc.

How Do Realtors® Help Sellers?

How Do Realtors® Help Sellers?

Price

Repairs & Upgrades

Safety

Marketing

Contracts

Communication

Negotiation

Pricing Your Property

Pricing Your Property

The market value of your home is what buyers are willing to pay in today’s market conditions. My job is to help you set the right price from the start, and to position your property so it stands out in the market.

Dangers of Pricing Above Market Value:

❱ True target buyers may not see your property because it’s listed out of their price range.

❱ Buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.

❱ It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.

Here's how i will price and position your property for the highest return:

❱ Analyze current market conditions and sales prices of comparable properties.

❱ Discuss your goals and needs.

❱ Advise you about ways to make your property more attractive to buyers.

❱ Create a comprehensive marketing plan targeting the most likely buyers.

❱ Market your property to other agents, and get their feedback on its price and presentation.

❱ Keep you up-to-date on sales activity and market conditions.

Listing Your Home

Listing Your Home

Uploading photos and detailed information about your home quickly and accurately is an important part of getting it sold.

Once you have listed your property, we will immediately upload photos and information about your home on the Multiple Listing Service (MLS). Within minutes, every real estate agent in the system will know that your property is on the market.

Simultaneously, your property will be listed on Windermere.com, which receives more than one million page views every month. Windermere listings are also accessible through top real estate sites such as Realtor.com®, Zillow and Trulia.

Professional

Photography

Professional

Photography

The old adage says, “A picture is worth a thousand words.” There is a reason that some adages become old … because they are so true.

The share of home buyers who used the Internet to search for a home remained at 100% for the second year. Of those viewers, 81 percent found listing photos to be very useful, 77 percent valued detailed property information, and 57 percent appreciated floor plans.*

In order to make the best first impression, we display only professional photography that will appeal to as many buyers as possible.

Professional photographers have the lighting, equipment, and know-how to showcase your home’s most flattering aspects.

This helps your home stand out from the competition, increasing buyer interest and potentially your final sales price.

* National Association of REALTORS® 2025 Profile of Home Buyers and Sellers

Market Preparation Guide

Market Preparation Guide

Properly preparing your home for sale is one of the best ways to make a favorable impression that will help it sell more quickly and for the best price. I can help you stage your home or refer you to an accredited staging professional. But there are a lot of things you can do yourself, both before and during showings, to improve its appeal.

Before Showings

❱ Turn on all interior lights, even during the day, and exterior lights at night.

❱ Make the temperature comfortable—approximately 68 degrees.

❱ Keep pets in a separate area, and change litter boxes daily.

❱ Put money and other valuables out of sight.

❱ Keep curtains, drapes and shades open.

❱ Open all doors inside the home, except closets.

During Showings

❱ A buyer will likely spend more time previewing your home if you’re not there.

❱ If you can’t leave the home, try to stay out of the way, and keep children quiet and out of the way.

❱ Don’t precede or follow potential buyers through your home.

❱ Let the sales associate show and sell your home.

Here’s a checklist to help you identify areas in your home that may need improvement in order to make the best impression on potential buyers.

Capitalizing on

The First Offer

Capitalizing on

The First Offer

When selling your home, it’s tempting to pass up the first offer from a potential buyer in hopes that higher offers may come. But the first offer can often be the best offer a seller receives, so it’s wise not to take it for granted. This chart illustrates the reasons why this typically occurs.
 

OVERPRICING AND INACTION LEAD TO DIMINISHING RETURNS

Diminishing Returns Graph 

phone
(541) 613-4397
DIRECT
phone
(541) 613-4875
ALTERNATE
phone
(541) 779-6520
OFFICE
email
czupan@windermere.com
EMAIL
language
https://czupan.withwre.com
WEBSITE
domain
1117 E Jackson St
Medford, OR 97504
Chelsea Zupan
Chelsea Zupan
Windermere / Van Vleet & Associates, Inc.
Broker
License: 200903060
phone
(541) 613-4397
DIRECT
phone
(541) 613-4875
ALTERNATE
phone
(541) 779-6520
OFFICE
email
czupan@windermere.com
EMAIL
language
https://czupan.withwre.com
WEBSITE
domain
1117 E Jackson St
Medford, OR 97504
CONTACT ME
Chelsea Zupan
Windermere / Van Vleet & Associates, Inc.
Broker
License: 200903060
CONTACT ME

Heart Ways to Home

We’re Larry Sampson and Chelsea Zupan-Sampson, a husband-and-wife real estate team proudly serving Southern Oregon.

Chelsea is a third-generation real estate professional whose family has been helping clients buy and sell homes for more than 50 yrs. She combines deep local knowledge with a passion for helping people navigate every stage of their real estate journey.

Larry brings a unique blend of expertise to the team, with 15 yrs of Oil and Gas Regulatory Compliance experience as a Petroleum Inspector with the Government of Trinidad and Tobago. His background has given him exceptional attention to detail, extensive experience managing contracts and complex paperwork, and strong negotiation skills.

Together, we combine local market expertise, strategic marketing, skilled negotiation, and meticulous transaction management to deliver exceptional results. More than just facilitating transactions, we serve as trusted advisors, providing honest guidance, clear communication, and personalized support from your first conversation through closing. Whether you're buying your first home, selling, investing, downsizing, or starting a new chapter, we're committed to protecting your interests, helping you make informed decisions, and ensuring you move forward with confidence.

When we’re not serving clients, you’ll find us enjoying everything Southern Oregon has to offer—hiking local trails, photographing wildlife, birding, gardening, or experimenting with new recipes together. For us, real estate is about more than contracts and closings; it’s about helping people build the life they envision and creating a true sense of home.

We're proud to have earned 21 consecutive five-star Google Business reviews to date, reflecting our commitment to exceptional service, honest advice, and outstanding client experiences.

phone
(541) 613-4397
DIRECT
phone
(541) 613-4875
ALTERNATE
phone
(541) 779-6520
OFFICE
email
czupan@windermere.com
EMAIL
language
https://czupan.withwre.com
WEBSITE
domain
1117 E Jackson St
Medford, OR 97504

Heart Ways to Home

We’re Larry Sampson and Chelsea Zupan-Sampson, a husband-and-wife real estate team proudly serving Southern Oregon.

Chelsea is a third-generation real estate professional whose family has been helping clients buy and sell homes for more than 50 yrs. She combines deep local knowledge with a passion for helping people navigate every stage of their real estate journey.

Larry brings a unique blend of expertise to the team, with 15 yrs of Oil and Gas Regulatory Compliance experience as a Petroleum Inspector with the Government of Trinidad and Tobago. His background has given him exceptional attention to detail, extensive experience managing contracts and complex paperwork, and strong negotiation skills.

Together, we combine local market expertise, strategic marketing, skilled negotiation, and meticulous transaction management to deliver exceptional results. More than just facilitating transactions, we serve as trusted advisors, providing honest guidance, clear communication, and personalized support from your first conversation through closing. Whether you're buying your first home, selling, investing, downsizing, or starting a new chapter, we're committed to protecting your interests, helping you make informed decisions, and ensuring you move forward with confidence.

When we’re not serving clients, you’ll find us enjoying everything Southern Oregon has to offer—hiking local trails, photographing wildlife, birding, gardening, or experimenting with new recipes together. For us, real estate is about more than contracts and closings; it’s about helping people build the life they envision and creating a true sense of home.

We're proud to have earned 21 consecutive five-star Google Business reviews to date, reflecting our commitment to exceptional service, honest advice, and outstanding client experiences.

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Information used to prepare this report has been obtained from multiple sources, including: MLS records of pending listings and recent sales; public records; and the current owner(s) of the subject property. The broker preparing this report has not independently verified the accuracy or completeness of any information obtained from sources reasonably believed by the broker to be reliable.