Dangers of Pricing Above Market Value:

❱ True target buyers may not see your property because it’s listed out of their price range.

❱ Buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.

❱ It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.

Here's how i will price and position your property for the highest return:

❱ Analyze current market conditions and sales prices of comparable properties.

❱ Discuss your goals and needs.

❱ Advise you about ways to make your property more attractive to buyers.

❱ Create a comprehensive marketing plan targeting the most likely buyers.

❱ Market your property to other agents, and get their feedback on its price and presentation.

❱ Keep you up-to-date on sales activity and market conditions.

Marketing your home online is an increasingly important aspect of getting it sold. Adwerx allows me to market your home to prospective buyers locally on top websites and social media.

Windermere’s partnership with Adwerx makes it easy for me to reach thousands of prospective buyers per week on top sites like Facebook, USA Today, CNN, ESPN, NYT and more. Not only are these ads geographically targeted to local buyers, but they will also follow viewers around the Web to increase the likelihood of your listing ad getting noticed. Plus, you will receive ongoing reporting to see how many people viewed and clicked on your ad.

When you list your home with me, you’ll receive targeted digital marketing that maximizes exposure to get your home sold quickly, and at a high value.

The share of home buyers who used the Internet to search for a home increased to 100 percent from 96 percent last year. And buyers who used the Internet found photos (66 percent), floor plans (47 percent), and virtual tours (33 percent) to be very useful.*

In order to make the best first impression, we display only professional photography that will appeal to as many buyers as possible.

Professional photographers have the lighting, equipment, and know-how to showcase your home’s most flattering aspects.

This helps your home stand out from the competition, increasing buyer interest and potentially your final sales price.

* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers

Before Showings

❱ Turn on all interior lights, even during the day, and exterior lights at night.

❱ Make the temperature comfortable—approximately 68 degrees.

❱ Keep pets in a separate area, and change litter boxes daily.

❱ Put money and other valuables out of sight.

❱ Keep curtains, drapes and shades open.

❱ Open all doors inside the home, except closets.

During Showings

❱ A buyer will likely spend more time previewing your home if you’re not there.

❱ If you can’t leave the home, try to stay out of the way, and keep children quiet and out of the way.

❱ Don’t precede or follow potential buyers through your home.

❱ Let the sales associate show and sell your home.