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Seller's Packet

Bene Foley
Bene Foley
License: 201231768
Windermere Realty Trust
phone
(971) 704-4850
DIRECT
phone
(503) 233-7777 x2115
OFFICE
email
bfoley@windermere.com
EMAIL
language
http://benefoley.com
WEBSITE
domain
1610 SE Bybee Blvd.
Portland, OR 97202
Bene Foley
Bene Foley
Windermere Realty Trust
Broker | Licensed in Oregon
License: 201231768
phone
(971) 704-4850
DIRECT
phone
(503) 233-7777 x2115
OFFICE
email
bfoley@windermere.com
EMAIL
language
http://benefoley.com
WEBSITE
domain
1610 SE Bybee Blvd.
Portland, OR 97202
CONTACT ME
Bene Foley
Windermere Realty Trust
Broker | Licensed in Oregon
License: 201231768
CONTACT ME
About Me

The first time I bought a house I did it without a real estate agent, and it was one of the most stressful things I have ever done. I know now that it doesn’t have to be that way. Having an agent by your side who knows the market, understands you and your goals, can anticipate your needs, and advocates for your best interests can make buying or selling a home a rewarding, even fun, experience. 

Buying? Come with me on a journey through Portland’s many and diverse communities (by  bike, on transit, or virtually)! I’ll help you get clear on your priorities, find a neighborhood you want to live in and a house that brings you joy, and win it on terms that work for you. Selling? I’ll help you step into a buyer’s shoes, bring it to market at its best, and get you the price it deserves.

About me: I’m a down-to-earth former Waldorf school teacher, mother of three and cancer survivor. I bring to my real estate work a lifelong fascination with houses and the ways people make them into homes, and a passion for helping people of all ages through their most important life transitions. You’ll find me a warm and empathetic partner with a listening ear and the energy and expertise to guide you through your process, start to finish.

phone
(971) 704-4850
DIRECT
phone
(503) 233-7777 x2115
OFFICE
email
bfoley@windermere.com
EMAIL
language
http://benefoley.com
WEBSITE
domain
1610 SE Bybee Blvd.
Portland, OR 97202
About Me

The first time I bought a house I did it without a real estate agent, and it was one of the most stressful things I have ever done. I know now that it doesn’t have to be that way. Having an agent by your side who knows the market, understands you and your goals, can anticipate your needs, and advocates for your best interests can make buying or selling a home a rewarding, even fun, experience. 

Buying? Come with me on a journey through Portland’s many and diverse communities (by  bike, on transit, or virtually)! I’ll help you get clear on your priorities, find a neighborhood you want to live in and a house that brings you joy, and win it on terms that work for you. Selling? I’ll help you step into a buyer’s shoes, bring it to market at its best, and get you the price it deserves.

About me: I’m a down-to-earth former Waldorf school teacher, mother of three and cancer survivor. I bring to my real estate work a lifelong fascination with houses and the ways people make them into homes, and a passion for helping people of all ages through their most important life transitions. You’ll find me a warm and empathetic partner with a listening ear and the energy and expertise to guide you through your process, start to finish.

How I Help

Sell Your Home

How I Help

Sell your home

Helping to find a buyer for your home is only one facet of my job. Below is an overview of my services and how they benefit you.

My Serivces

❱ Explain basic real estate principles and paperwork

❱ Do a Comparative Market Analysis (CMA) to help determine your home’s value

❱ Help determine the right selling price

❱ Assist you in preparing your home for sale

❱ Market your home to buyers and other agents

❱ List your home on Realtor.com, Windermere.com and other real estate websites

❱ Keep you up-to-date on current market activity, as well as comments from potential buyers and agents about your home

❱ Assist you with the purchase and sale agreement

❱ Negotiate with buyers and their agents on your behalf

❱ Track contigencies and ensure contract deadlines are met

❱ Work with escrow company to ensure all documents are in order and on time

Your Benefits

❱ Be more likely to get the highest return on your investment

❱ Decrease your days on market

❱ Understand all the terms, processes and paperwork involved

❱ Have exposure to more buyers and agents with qualified buyers

❱ Have current market information to make informed decisions

❱ Have a skilled negotiator on your side

❱ Have peace of mind that the details are being handled

Marketing

Flyers and Signage

Marketing

Flyers and Signage

Selling your property means the careful orchestration of advertising, marketing and public relations. My goal is to reach precisely the right target audience through key local and national contacts.

One way to achieve this goal is to pique interest with the full-color marketing materials I use to showcase your home. Whether I am presenting your information in a postcard mailing to the neighborhood or in an informative flyer, each piece will exude quality and professionalism.

Another way is to display a Windermere yard sign, which for over four decades has become synonymous with quality listings. 33% percent of buyers say yard signs are among the information sources they use during their home search.*

What better way to tell the story of your home?

* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers

Marketing

Your Home Online

Marketing

Your Home Online

Simply put, the more buyers you can attract, the better chance you have to sell your home. According to a national survey*, 100 percent of home buyers use the Internet to search for homes, which is why it’s crucial to have an effective online marketing strategy when you sell. Here’s what I offer:

My access to the Multiple Listing Service means I can guarantee maximum exposure for your home. By posting it to the MLS, it will also appear on all other major participating brokerage sites in your area, as well as Windermere.com. Windermere’s listings also appear on Realtor.com®, Trulia, and Zillow, where approximately 97 million home buyers are exploring available listings every month.

Your home is your most treasured asset. Don’t miss out on this crucial opportunity to reach buyers in your community, and beyond.

* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers

Professional

Photography

Professional

Photography

The old adage says, “A picture is worth a thousand words.” There is a reason that some adages become old … because they are so true.

The share of home buyers who used the Internet to search for a home increased to 100 percent from 96 percent last year. And buyers who used the Internet found photos (66 percent), floor plans (47 percent), and virtual tours (33 percent) to be very useful.*

In order to make the best first impression, we display only professional photography that will appeal to as many buyers as possible.

Professional photographers have the lighting, equipment, and know-how to showcase your home’s most flattering aspects.

This helps your home stand out from the competition, increasing buyer interest and potentially your final sales price.

* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers

The Importance of

Brokers Opens

The Importance of

Brokers Opens

According to the National Association of REALTORS® 2023 Profile of Home Buyers & Sellers, 28 percent of the buyers heard about the home they bought from a real estate agent.*

Inviting agents to tour your home as soon as it comes on the market is a great way to make sure real estate agents are aware of the features and benefits of your property

It's just one more way in which I can leverage my connections with real estate professionals to sell your home quickly and for the best price.

* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers

 

Market your home to agents with qualified buyers

generate "buzz" in the industry

get valuable feedback from local professionals

Open Houses

Open Houses

One powerful way to create traffic and exposure for your home is by holding open houses. Fifty percent of buyers describe open houses as an important information source when looking for a home.*

The more people that see your home, the faster it will likely sell, and open houses help achieve that goal. They also allow me to answer any questions about the home or neighborhood while I’m face-to-face with potential buyers. Neighbors also love to attend open houses, which can lead to increased word of mouth and greater exposure.

Furthermore, open houses allow me to hear feedback directly from buyers and agents, which can be valuable in gauging interest and addressing concerns for future showings. All in all, open houses are an important tool in getting your home sold quickly and at the best price.

* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers

 

Benefits

You choose the timing

Agent is present the entire time

Greater exposure for your home

Opportunity to answer the buyer questions

Creates neighborhood "buzz"

gather valuable feedback

Controlled Access

Controlled Access

Easy access for buyers to see the interior of your home increases marketability and shortens market time. For added security, we use mobile activated key boxes to provide access to your home, offering you peace of mind.

 

Benefits

Control Times people are allowed in

Control who is allowed in

Track agents as they show the home

Immediate feedback from agents who have shown the home

Keeping you Informed

Keeping You Informed

Good communication is key to a successful working relationship.

I am committed to keeping you up-to date on the events surrounding the sale of your home. This will enable you to make informed, timely decisions based on the continuing flow of information.

 

You can expect

Market Activity updates

Feedback from agents that tour your property

Information from agents working with qualified buyers

Open house attendee feedback

The Path to Closing

The Path to Closing

Once a buyer and seller have agreed to the details of a home sale, there’s one final piece—the closing.

“Closing” is when you and the buyer sign all the paperwork and pay your share of the settlement fees, and the documents are recorded. Settlement obligations vary widely due to specific contract language, local laws and customs. My job is to manage those complex details to make it as easy as possible for you.

 

I Will

Coordinate with closing service providers

Work with the escrow company

help facilitate a timely closing

Guide you through the process

Provide Timely Updates

Pricing Your Property

Pricing Your Property

The market value of your home is what buyers are willing to pay in today’s market conditions. My job is to help you set the right price from the start, and to position your property so it stands out in the market.

Dangers of Pricing Above Market Value:

❱ True target buyers may not see your property because it’s listed out of their price range.

❱ Buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.

❱ It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.

Here's how i will price and position your property for the highest return:

❱ Analyze current market conditions and sales prices of comparable properties.

❱ Discuss your goals and needs.

❱ Advise you about ways to make your property more attractive to buyers.

❱ Create a comprehensive marketing plan targeting the most likely buyers.

❱ Market your property to other agents, and get their feedback on its price and presentation.

❱ Keep you up-to-date on sales activity and market conditions.

Windermere.com

Let the power of Windermere.com and the latest online technology work for you to get your home sold quickly.

WINDERMERE.COM HAS:

›   Online collaboration with your Windermere agent

›   On average one million monthly visits

›   On average 500,000 property listings

›   Information about every MLS listing available in your area

›   Enhanced search capabilities and image viewer

›   A “save your favorite” feature

›   RSS feeds of new listings that match your search criteria

›   Open House search

›   Featured “Showcase” and “Premier” homes on the home page

›   Share tools for email and social media

YOU CAN ALSO USE OUR WEBSITE TO:

›   Better understand the buying and selling process

›   Read the Windermere blog

›   Get economic updates from Windermere’s Chief Economist

›   Use the mortgage calculator

›   Search for agents and offices

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Information used to prepare this report has been obtained from multiple sources, including: MLS records of pending listings and recent sales; public records; and the current owner(s) of the subject property. The broker preparing this report has not independently verified the accuracy or completeness of any information obtained from sources reasonably believed by the broker to be reliable.