Seller's Packet
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The first time I bought a house I did it without a real estate agent, and it was one of the most stressful things I have ever done. I know now that it doesn’t have to be that way. Having an agent by your side who knows the market, understands you and your goals, can anticipate your needs, and advocates for your best interests can make buying or selling a home a rewarding, even fun, experience.
Buying? Come with me on a journey through Portland’s many and diverse communities (by bike, on transit, or virtually)! I’ll help you get clear on your priorities, find a neighborhood you want to live in and a house that brings you joy, and win it on terms that work for you. Selling? I’ll help you step into a buyer’s shoes, bring it to market at its best, and get you the price it deserves.
About me: I’m a down-to-earth former Waldorf school teacher, mother of three and cancer survivor. I bring to my real estate work a lifelong fascination with houses and the ways people make them into homes, and a passion for helping people of all ages through their most important life transitions. You’ll find me a warm and empathetic partner with a listening ear and the energy and expertise to guide you through your process, start to finish.
The first time I bought a house I did it without a real estate agent, and it was one of the most stressful things I have ever done. I know now that it doesn’t have to be that way. Having an agent by your side who knows the market, understands you and your goals, can anticipate your needs, and advocates for your best interests can make buying or selling a home a rewarding, even fun, experience.
Buying? Come with me on a journey through Portland’s many and diverse communities (by bike, on transit, or virtually)! I’ll help you get clear on your priorities, find a neighborhood you want to live in and a house that brings you joy, and win it on terms that work for you. Selling? I’ll help you step into a buyer’s shoes, bring it to market at its best, and get you the price it deserves.
About me: I’m a down-to-earth former Waldorf school teacher, mother of three and cancer survivor. I bring to my real estate work a lifelong fascination with houses and the ways people make them into homes, and a passion for helping people of all ages through their most important life transitions. You’ll find me a warm and empathetic partner with a listening ear and the energy and expertise to guide you through your process, start to finish.
How I Help
Sell Your Home
How I Help
Sell your home
Helping to find a buyer for your home is only one facet of my job. Below is an overview of my services and how they benefit you.
My Serivces
❱ Explain basic real estate principles and paperwork
❱ Do a Comparative Market Analysis (CMA) to help determine your home’s value
❱ Help determine the right selling price
❱ Assist you in preparing your home for sale
❱ Market your home to buyers and other agents
❱ List your home on Realtor.com, Windermere.com and other real estate websites
❱ Keep you up-to-date on current market activity, as well as comments from potential buyers and agents about your home
❱ Assist you with the purchase and sale agreement
❱ Negotiate with buyers and their agents on your behalf
❱ Track contigencies and ensure contract deadlines are met
❱ Work with escrow company to ensure all documents are in order and on time
Your Benefits
❱ Be more likely to get the highest return on your investment
❱ Decrease your days on market
❱ Understand all the terms, processes and paperwork involved
❱ Have exposure to more buyers and agents with qualified buyers
❱ Have current market information to make informed decisions
❱ Have a skilled negotiator on your side
❱ Have peace of mind that the details are being handled
Marketing
Flyers and Signage
Marketing
Flyers and Signage
Selling your property means the careful orchestration of advertising, marketing and public relations. My goal is to reach precisely the right target audience through key local and national contacts.
One way to achieve this goal is to pique interest with the full-color marketing materials I use to showcase your home. Whether I am presenting your information in a postcard mailing to the neighborhood or in an informative flyer, each piece will exude quality and professionalism.
Another way is to display a Windermere yard sign, which for over four decades has become synonymous with quality listings. 33% percent of buyers say yard signs are among the information sources they use during their home search.*
What better way to tell the story of your home?
* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers
Marketing
Your Home Online
Marketing
Your Home Online
Simply put, the more buyers you can attract, the better chance you have to sell your home. According to a national survey*, 100 percent of home buyers use the Internet to search for homes, which is why it’s crucial to have an effective online marketing strategy when you sell. Here’s what I offer:
My access to the Multiple Listing Service means I can guarantee maximum exposure for your home. By posting it to the MLS, it will also appear on all other major participating brokerage sites in your area, as well as Windermere.com. Windermere’s listings also appear on Realtor.com®, Trulia, and Zillow, where approximately 97 million home buyers are exploring available listings every month.
Your home is your most treasured asset. Don’t miss out on this crucial opportunity to reach buyers in your community, and beyond.
* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers
Professional
Photography
Professional
Photography
The old adage says, “A picture is worth a thousand words.” There is a reason that some adages become old … because they are so true.
The share of home buyers who used the Internet to search for a home increased to 100 percent from 96 percent last year. And buyers who used the Internet found photos (66 percent), floor plans (47 percent), and virtual tours (33 percent) to be very useful.*
In order to make the best first impression, we display only professional photography that will appeal to as many buyers as possible.
Professional photographers have the lighting, equipment, and know-how to showcase your home’s most flattering aspects.
This helps your home stand out from the competition, increasing buyer interest and potentially your final sales price.
* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers
The Importance of
Brokers Opens
The Importance of
Brokers Opens
According to the National Association of REALTORS® 2023 Profile of Home Buyers & Sellers, 28 percent of the buyers heard about the home they bought from a real estate agent.*
Inviting agents to tour your home as soon as it comes on the market is a great way to make sure real estate agents are aware of the features and benefits of your property
It's just one more way in which I can leverage my connections with real estate professionals to sell your home quickly and for the best price.
* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers
Market your home to agents with qualified buyers
generate "buzz" in the industry
get valuable feedback from local professionals
Open Houses
Open Houses
One powerful way to create traffic and exposure for your home is by holding open houses. Fifty percent of buyers describe open houses as an important information source when looking for a home.*
The more people that see your home, the faster it will likely sell, and open houses help achieve that goal. They also allow me to answer any questions about the home or neighborhood while I’m face-to-face with potential buyers. Neighbors also love to attend open houses, which can lead to increased word of mouth and greater exposure.
Furthermore, open houses allow me to hear feedback directly from buyers and agents, which can be valuable in gauging interest and addressing concerns for future showings. All in all, open houses are an important tool in getting your home sold quickly and at the best price.
* National Association of REALTORS® 2023 Profile of Home Buyers and Sellers
Benefits
You choose the timing
Agent is present the entire time
Greater exposure for your home
Opportunity to answer the buyer questions
Creates neighborhood "buzz"
gather valuable feedback
Controlled Access
Controlled Access
Easy access for buyers to see the interior of your home increases marketability and shortens market time. For added security, we use mobile activated key boxes to provide access to your home, offering you peace of mind.
Benefits
Control Times people are allowed in
Control who is allowed in
Track agents as they show the home
Immediate feedback from agents who have shown the home
Keeping you Informed
Keeping You Informed
Good communication is key to a successful working relationship.
I am committed to keeping you up-to date on the events surrounding the sale of your home. This will enable you to make informed, timely decisions based on the continuing flow of information.
You can expect
Market Activity updates
Feedback from agents that tour your property
Information from agents working with qualified buyers
Open house attendee feedback
The Path to Closing
The Path to Closing
Once a buyer and seller have agreed to the details of a home sale, there’s one final piece—the closing.
“Closing” is when you and the buyer sign all the paperwork and pay your share of the settlement fees, and the documents are recorded. Settlement obligations vary widely due to specific contract language, local laws and customs. My job is to manage those complex details to make it as easy as possible for you.
I Will
Coordinate with closing service providers
Work with the escrow company
help facilitate a timely closing
Guide you through the process
Provide Timely Updates
Pricing Your Property
Pricing Your Property
The market value of your home is what buyers are willing to pay in today’s market conditions. My job is to help you set the right price from the start, and to position your property so it stands out in the market.
Dangers of Pricing Above Market Value:
❱ True target buyers may not see your property because it’s listed out of their price range.
❱ Buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.
❱ It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.
Here's how i will price and position your property for the highest return:
❱ Analyze current market conditions and sales prices of comparable properties.
❱ Discuss your goals and needs.
❱ Advise you about ways to make your property more attractive to buyers.
❱ Create a comprehensive marketing plan targeting the most likely buyers.
❱ Market your property to other agents, and get their feedback on its price and presentation.
❱ Keep you up-to-date on sales activity and market conditions.